It’s not unusual for a car to resurrect an old model for a new era. Dodge did it most notably in the mid-2000s with new incarnations of 70’s throwbacks including the Magnum, Charger, and Challenger. In 2005, Ford pulled it off when they channeled their 1960’s vibe for the new look Mustang.
But one auto manufacturer that did not execute this revival was Honda. In fact, they did the opposite, discontinuing several street favorites. Over the last decade, it’s name slowly slipped into conversations of starter cars. The old-reliable, but nothing definitively excellent for auto enthusiasts. But once they abandoned ship on the NSX in 2005 and the S2000 at the end of the decade, Honda became a codeword for “pedestrian”. Not they’re bad cars, but they just weren’t at the top of the mind in the discussion for top of the line street performance.
However, most of that last paragraph was written in the past tense. That’s because Honda is looking to change its fortunes in that department with the release of three formidable autos.
The first is the new look NSX, resurrected from its mid-2000s grave. Released under the Acura brand, this scorcher has confirmed speeds of 191 mph, and possesses a whopping 500+ horsepower. It boasts three different motors, an li-ion battery, and allows the driver to select a different mode to meet any condition they may encounter.
The S2000, another beloved vehicle, is slated for a re-release, as well, in 2017.
There’s also a new model in the works, the Honda: S660. And unlike the botched release and promotion of the CR-Z, this mini-roadster has well exceeded demand— it’s sold out. The only unexpected snag is that 80% of buyers are over 40 years of age. Compare that with S2000 sales, when 20% of buyers were 40 years or older. The demographics have completely flipped. Honda hoped younger consumers would bite for the S660, but the low demand in that demographic has been chalked up to the fact that many young drivers may not have the income required for a car of that caliber. But perhaps the younger crowd that grew up admiring the S2000 has aged,
and is looking to recapture some of that magic for themselves.
But wait, there’s more! Honda is reportedly in the works for production of a brand-new vehicle ready to fit the demands of the 21st-century. It’s dispelled rumors of a hybrid sports car, as it is a fully electric vehicle. It’s going to be powered by four electric motors, one at each wheel, for the ultimate all-wheel drive experience.
Here’s to Honda dispelling the assumptions that environmentally conscious vehicles can’t be vicious on the street.